DATE: August 30, 2006
CLIENT: Softer Voices
PRODUCER: Alfano-Leonardo
TITLE: "Family"
FORMAT: :60 TV

AUDIO

VISUAL

Male VO:

Welfare reform has moved millions of people from welfare to work.

However, Bob Casey opposed these important and successful reforms.

Senator Rick Santorum not only helped author and pass the historic welfare to work legislation - he even went one step further.

Bylly Jo

I was really hopeless basically.

When I found out about the opportunity that Senator Santorum was offering. I went for it.

Who would think a Senator was looking to hire someone in my situation.

I loved working in the office.

And actually, they got me started getting into college.

I have 3 degrees, I just got my masters degree last year and I have been working as a teacher for the last 6 years.

Senator Santorum and his staff cared about me. He helped provide for my family and he got me where I am. And that is a successful educated teacher.

Female Voice Over: Softer Voices is responsible for the content of this advertising.

GFX: Welfare Reform Reduced Caseloads by Nearly 60%

Pic of Casey:

GFX: Casey Opposed Welfare Reform

Pic of Santorum

GFX: Senator Rick Santorum

GFX: Helped Pass Welfare Reform

GFX: Started Welfare to Work Program

Bylly Jo talking to camera





Softer Voices is a conservative issue advocacy organization representing citizens concerned with national security, the economy, policies affecting families and society, and maintaining a free and democratic society.

Click here to contact Softer Voices.



JOSH GERSTEIN, Oct 2, 2006
Political Group Shells Out $1M To Boost Santorum's Popularity With Women

Softer Voices is running television ads emphasizing Mr. Santorum's role as an early advocate for and author of welfare-towork legislation....
Read More

KATHLEEN PARKER, Sept 29, 2006
The Beatitudes of Rick Santorum

Rick Santorum can't seem to win for losing, no matter what he does...
Read More

ROBERT B. BLUEY, Sept 20, 2006
PA-Sen: TV Ad Praises Rick Santorum's Leadership on Welfare Reform

A group calling itself Softer Voices launched a new TV ad campaign in Pennsylvania today on behalf of Sen. Rick Santorum...
Read More

KATHRYN JEAN LOPEZ, Sept 20, 2006
Momma’s Boy

What Santorum did - and Casey wouldn’t have - for one young Pennsylvania mother...
Read More

SUZANNE FIELDS, Oct 25, 2004
Talking Softly, With a Big Schtick

Two savvy conservative women have established an organization to run television commercials to tap into this natural conservative feminine spirit...
Read More

LUIZA SAVAGE, Oct 21, 2004
'Softer Voices' Aims Commercials At Women Voters

Two New York women are behind a unique political ad aimed at convincing mothers that only President Bush can keep their children safe...
Read More

© Copyright 2006 - Softer Voices
Paid for by Softer Voices. Not authorized by any candidate or candidate's committee.